SAMSUNG GROUP Essay Example | Topics and Well Written Essays - 1000 words

SAMSUNG GROUP - Essay ExampleSamsungs most notable venture in the Market industry is the industrious phone production. The beau monde has increased the demand of energetic phones in the market by introducing new swords. In consequence, this has increased the receipts of the company and ranked it among the leading mobile phone companies in the world. Corporate Communication Samsung has improved the communication industry in the world, mainly because of the numerous mobile phones that the company has invented. In 1961, Samsung entered the electronic market as a producer of household electronics. After the death of the founder, Lee Byung Chull, Samsung was divided into different groups. This was part of brand extension to increase the companys revenue (CBJ, 2013, p. 1). Since the formation of Samsung Group, communication across the world has significantly improved because of the innovations. Improved mobile phones from Samsung Group give birth eased communication methods. The intr oduction of smartphones has given users an opportunity to use mobile phones for other functions. Samsung Group is one of the leading mobile phone companies that introduced internet surfboard through mobile phones. The strategic expansion yielded the Samsung Group, which primarily deals with the communication industry. Since the formation of Samsung Group, the company has launched several mobile phones. Some of the mobile phones launched into the market by the company possess new technologies that enable easier communication (CBJ, 2013, p. 1). ... Branding Samsungs central philosophy in the commerce market entirely depends on the marketing brand. The deform blue is the companys recognized official color. This is to differentiate the companys products from other companies to avoid confusion. The company has intensified its branding on mobile phones and semiconductors because of their worth (MBJ, 2013, p. 1). Mobile phones and semiconductors are Samsungs central source of income. Sin ce its formation in 1938, the company has not changed its official color of blue. This has helped in promoting the original charm of the company. Branding has helped the company market its products through its original color of blue. Consumers have embraced the companys official color, which cost the company billions of dollars in rebranding. Consumers have easily identified the companys products in the stores because of the originality. This approach has prevented the company from potential financial losses. Samsungs brand originality has increased the companys sales every over the world. The company has branded all its products with its name for easy identification. The name Samsung has a meaning that the founder, Lee Byung Chull found comprehensive enough to adopt (MBJ, 2013, p. 1). agree to the Korean language, the name stands for three stars. The number three stands for big, numerous and powerful, the stars symbolize eternity. Media Landscape Samsung has managed to change t he media landscape through the production of new proficient devices. The computer-programming laboratory in Warsaw, Poland has enabled the media to change their coverage to digital media (CBJ, 2013, p. 1). The laboratory has enabled Samsung to produce televisions and